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Meet the 18 power players who are leading Amazon's ambitions to take on heavyweights like Netflix and Hulu in media Amazon's competition for ad dollars
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Insiders lay out his playbook for getting a slice of the $70 billion TV ad market. Meet Amazon's behind-the-scenes leader who helped it take on Google and Facebook's advertising business and could become its next top ad execĪlan Moss is spearheading Amazon's push to steal ad dollars from Facebook and Google. Read more: The 26 Amazon execs powering its $31 billion advertising business Who runs Amazon's ad businessĪmazon has built a team of execs to pitch advertisers, including people like Alan Moss and Colleen Aubrey and agency and brand vets who work directly with marketers. Insiders break down Amazon Advertising's aggressive new push to win over big marketers like P&G with a new sales structure and help from AWSĪmazon's advertising revenue is booming. Inside Google's fierce Goliath-versus-Goliath fight against Amazon for shopping dollars Experts break down how sports fuels the rest of its business, and where it could go next. Read more: Amazon is building an advertising behemoth - and it's coming for FacebookĪmazon is building a local advertising business in its latest attempt to dent Google and Facebook's ad dominanceĮxclusive: Amazon plans to sell digital advertising space inside its physical storesĪmazon will spend an estimated $1.1B on sports content in 2022. It's also ramping up its audio and video sales pitch. The tech giant continues to cut into advertisers' search budgets that mostly go to Google. Amazon's ad business is big and growingĪdvertising is a tiny sliver of Amazon's business, but it's one of the company's fastest-growing areas, up 32% in the fourth quarter, when it broke out its ad business for the first time.
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Here's the latest on Amazon's moves to expand its advertising business and the growing competition. Its growth has also led Walmart, Instacart, Walgreens and other retailers to build their own retail media platforms. It's also seeking out new frontiers for ads - including placements in its physical Whole Foods stores. Under new CEO Andy Jassy, Amazon is shaking up its ad business to attract TV ad dollars. Amazon has become the third-biggest digital advertising company behind Google and Facebook, hitting $31 billion in ad revenue in 2021.